Messages
7/16/2023
14 : 4
Landing pages and emails-the dynamic duo
Your landing page worked. People hit the call to action button... Pulled out their card… And (actually) gave you money. The sale isn't over yet though. They believed in you enough to hand over
7/6/2023
19 : 14
Who are you (really)?
🎵 Tell me why Ain't nothing but a heartache… Tell me why… Ain't nothing but a mistake… Tell me why I never want to hear you sayyyyy… I don't need an about me page. 🎵 (Couldn't have done
7/5/2023
12 : 54
Newsletters Are A Thing
I've had a version of this newsletter for several years. Initially, it was part of my main Goldstein Media website. However, over time, it has evolved into its own entity with a dedicated website
6/29/2023
15 : 14
Where does this puzzle piece go?
Video is not the ultimate marketing hack. On it's own, it won't make you millions of dollars... It won't skyrocket you to industry fame... And it (probably) won't go viral. Video is a
6/28/2023
12 : 46
Podcasting Can't Be Corralled It Needs To Stay Open
I was never a fan of Spotify's play to lock up podcasting to their platform. I'm not a fan of Joe Rogan, but their plan with making him exclusive worked. But everything else they've tried
6/22/2023
14 : 54
Make an ad in an hour
-Time -Resources -Budget These are the top 3 reasons why small businesses say they don't use video in their marketing. But there is a deeper issue– People don't know where to start. So they end
6/21/2023
14 : 4
AI Is Here To Stay. How We Use It Matters.
You know, Artificial Intelligence (AI) is definitely here to stay. It's not going anywhere anytime soon. And you know what? It's bound to make some jobs obsolete, no doubt about it. But
6/20/2023
7 : 24
Big Tech Is In For A Reckoning
With Big Tech cracking down on APIs and 3rd party apps there is a whole world of open source and federated alternatives that people can turn to. Here's a few: Alternative to Reddit: Lemmy
6/20/2023
6 : 26
You've got a problem
(we all do). 2 things stop a message from being “good”: * It's not relevant * it's not clear Copywriting has a solution for that. Cue Pain, Agitate, Solution (PAS) This copywriting formula
6/12/2023
3 : 4
Grow Your Brand with Podcasting: Tips, Strategies, and My Personal Experience
Growing your brand can feel like an uphill battle in this fast-paced digital world. There are so many ways to market your business, but one of the most effective and engaging methods is through
6/12/2023
2 : 36
How hot is your audience?
Prospects can be hot, warm or cold. Hot = they know your brand, your offer, and how that offer meets their needs. Warm= they know they have a need, and they know there are solutions. They don't
6/1/2023
14 : 14
Get that (crystal) clear message in your video
Justin Welsh once told me there are 3 things that happen when someone lands on your website: 1. They know it's for them and keep reading 2. They know it's NOT for them and click off your page 3
5/31/2023
13 : 47
Nurturing Strong Communities for Professional and Personal Wellbeing
I just got off a call with the founder of a business community I'm part of. It was very insightful to hear how the "sausage is made." I really enjoyed hearing about the future of the
5/24/2023
13 : 14
The Future Of Business Networking
I have a strong opinion about business networking. Buckle up buttercup! Here we go! I built my business, Goldstein Media, on going to networking events and participating in chambers of commerce.
5/23/2023
18 : 24
How to Make Marketing Videos (without a corporate-sized budget)
Editors Note: Ame Proietti is our newest contributor to Marketing Junto. A lot of small businesses and entrepreneurs like the idea of video marketing… But a fraction actually do it. And when they do,
5/17/2023
12 : 44
Google, Bing, and AI Will Change How SEO Is Done
Google had its developers conference, Google I/O, last week and they showed what the new Google is going to look like. For the average user it looks really neat, but for the marketer and the SEO it
5/12/2023
7 : 30
Social Media Analytics: Measuring Success and Refining Your Strategy
Social media has become one of the most powerful marketing tools in the digital marketing tool kit, providing businesses with the opportunity to reach millions of potential customers worldwide. In fact
5/12/2023
7 : 15
The Unorthodox Way to Build a Bigger Email List Today
If you haven't already noticed, everybody is obsessed about passive. • passive income • passive growth • passive learning It's become a part of our culture. People want to do the bare minimum.
5/4/2023
14 : 4
Command Your Audience's Attention: The Secret to Writing Irresistible Hooks
If you're one of those marketers who relies on templates to write your hooks... You're doing it all wrong. Hook templates are ultra-generic. You've seen them a thousand times. And they (
5/3/2023
14 : 4
The Importance of Building a Strong Online Presence for Startups
Startups are constantly in a race against time to secure funding, create a profitable business model, and attain success. In today's digital age, building and maintaining a strong online presence